The Brussels-based startup Roulette Carts has launched a crowdfunding campaign for its modern shopping trolley that addresses the aesthetic shortcomings of traditional grocery carts. The Roulette trolley features a sleek design available in two colorways — Manhattan Blue and Soho Disco — alongside functional elements including smooth-rolling wheels, a detachable bag system, and a compact storage profile.
The product reflects a growing consumer demand for everyday items that merge utility with visual appeal. Roulette’s approach transforms the utilitarian shopping cart into a lifestyle accessory, targeting urban consumers who view grocery shopping as an exploratory activity rather than a chore. The company’s emphasis on durability through repairable materials and modular construction also aligns with sustainability preferences, positioning the trolley as both a practical tool and a statement piece for modern food culture.
About The Author
