McKesson, a leading U.S. healthcare company, has announced the launch of Foster & Thrive™, an over-the-counter (OTC) product line designed with sustainability at its core. This new line introduces a distinctive shift in packaging within the OTC market by utilizing eco-conscious aluminum containers.
The Foster & Thrive™ collection features aluminum packaging that not only offers a premium look and feel but also boasts one of the highest recycling rates among packaging materials.
By incorporating aluminum into its packaging strategy, Foster & Thrive™ becomes the first OTC brand to offer products with this level of sustainability, notably achieving a 70% reduction in plastic usage. This initiative directly addresses growing consumer demand for accessible, eco-friendly alternatives in modern personal care and wellness products.
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McKesson
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