The out-of-home work from Wonderhood Studios, MG OMD, Grand Visual and Talon can be seen in London.
Waitrose has created two special builds in London with a giant kebab skewer breaking through them to highlight one of the headlines for its summer campaign: “Anything is a kebab if you put a skewer through it!”
The two billboards, one in Camden and the other in Westfield White City, are part of the ‘Let Your Summer Side Out’ campaign, which is centred around the idea that mealtimes are more flexible over the summer.
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Jack Croft, executive creative director at Wonderhood Studios, said: “We wanted to challenge ourselves to see if anything truly is a kebab if you put a skewer through it. Turns out, IT IS.”
The idea was developed by the creative team, Chiara Piccirillo and Coel James. Grand Visual facilitated the production and build of two giant kebabs with 3D food items and installation at each location, working closely with Wonderhood Studios to ensure each component looked realistic from all viewing angles.
Nathan Ansell, chief marketing officer at Waitroseadded: “We really wanted to have some fun with these billboards. Summer is for letting your hair down and being more spontaneous about food and this campaign is designed to encourage customers to do just that.”
The Camden mural will go live on July 18 for three weeks.
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