Stray Kids’ Felix is merging two of its ambassadorships for a good cause. The Louis Vuitton House Ambassador and UNICEF Goodwill Ambassador for Korea is the latest star to participate in the creation of a new Silver Lockit collection.
Created in collaboration with Felix, Louis Vuitton unveiled its new Silver Lockit 2025 collection on July 3, 2025. The design featured the brand’s trademark miniature lock engraved with a blue heart encasing the LV logo, with the word “DREAM” in the contour.
According to a press release shared by the brand, the choice of word “symbolises children’s fundamental right to grow up in good conditions and pleads for a better world where children can grow, learn, and be protected to fulfil their potential.”
Photo by Joaquin Laguinge, courtesy of Louis Vuitton
Photo by Joaquin Laguinge, courtesy of Louis Vuitton
“The main message behind the Silver Lockit collection is to connect people,” Felix added. “We designed a heart, recalling the way that I draw hearts for fans. We added the word ‘DREAM’ on the side, to represent the shared aspirations that connect us with our fans (STAY). I believe the Silver Lockit perfectly captures the essence of love.”
Made from certified recycled silver, Felix’s Silver Lockit collection comprises an earring, a necklace, and a bracelet, available in either a silver chain or a colored cord version, featuring yellow, blue, pink, and black options.
Photo by Colin Dodgson, courtesy of Louis Vuitton
Each sale from the Silver Lockit collection represents a donation to UNICEF. As shared by the brand, since launching the effort in 2016, Louis Vuitton has raised more than $24 million for UNICEF through Silver Lockit sales. Sales of earrings and corded bracelets contribute a $100 donation to UNICEF, while the silver bracelet and necklace pendant each donate $200.
To accompany the launch of the new collection, Louis Vuitton released two images of the Stray Kids member sporting the designs. Much like previous years’ iterations, the new 2025 Silver Lockit will be a limited edition drop. If you want to get one and donate, the collection will be available in stores worldwide starting July 18, 2025. The Silver Lockit with the yellow cord will only be available on louisvuitton.com from the same date.
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