Allow us to break the bad news first: we may have hit peak lipstick. Over the past few years, a surge of innovative launches has meant new, category-bending options that deliver more benefits than ever: conditioning lip balms that also color like lipstick; mess-free lip oils that adhere like a balm; low-viscosity, non-sticky glosses that bring the luster of a thick lip glass; non-drying matte lipsticks that soothe like a lip treatment, the list goes on. With so many solutions for one-time pain points (dryness, gloopy textures, tacky feel), we can’t imagine the lip color category getting better than this — or more difficult to navigate due to the sheer volume of products available.
But here’s the good news: with National Lipstick Day approaching July 29, Bloomingdale’s is helping to streamline the approach by highlighting an edit of bestsellers made to outperform some of your longtime-favorite lip products. Ahead, find some of the most impressive of the lot — you’ll be blown away by all they can do.
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