Another day, another aesthetic. TikTok has struck once again with its unmatched ability to devise trends to inform our shopping purchases. In the past month alone, our FYPs have been consumed with diaper shorts, collagen face masks, recession core, and the unexpected resurgence of Hervé Léger’s iconic bandage dress. The latest one to join the TikTok fad ecosystem? A New England Summer.
@jessiecostantino new girlie series!!! #newengland #newenglandsummer #summertok #summergirlie #rebrand #tsitp #summer2025 #summerglowup #summerrebrand #summertiktok #summeraesthetic #summergirlie #summervibes #summertime #coastal #coastalaesthetic #summer ♬ オリジナル楽曲 – ライディーン
What Is the New England Summer Aesthetic?
Though it seems like another overstimulating trend to understand, the New England Summer is as conspicuous as it sounds. TikTokers and perpetual consumers are particularly fascinated with the region’s lifestyle this season, which consists of various elements. Think: month-long trips to a summer house in Nantucket, grabbing lobster rolls after sightseeing in Portland, sunset sailing on Newport blue waters, and sun-bathing on Martha’s Vineyard’s iconic beaches.
And of course, these warm-weather escapades wouldn’t be complete without the right outfit, which we’ve gathered just for you. We’re talking chic finds from Reformation, poolside makeup must haves, and crustacean accessories similar to the TJ Maxx lobster bag that once dominated the app. We also found the perfect striped pillow for the home decor lover. Ahead, shop our coastal picks that will help you nail the trend, even if you aren’t hitting the New England coastline this summer.
Looking for something specific? Browse through our categories for easier shopping:
Best New England Summer Fashion PicksBest New England Summer Beauty PicksBest New England Summer Decor Picks
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