Last Updated 7/9/2025 at 7:50 a.m. ET: A new TV is always a good idea, but buying one at full price is never a good idea. The best Prime Day TV deals prove that you don’t need to spend a bag to get an excellent television, though if you’re willing to shell out more, the opportunities are there for some seriously excellent boob tubes.
There are small, affordable TVs perfect for a guest room or office, as well as monstrous screens for your living room that are discounted by hundreds of dollars. Additionally, there are a variety of clever accessories that enhance any TV or movie-watching experience. Fire up the popcorn maker and hunker down with a new TV this summer—you’re going to want it when temperatures skyrocket.
Looking for more? If you’re trying to level up your wardrobe, our guide to the best Prime Day clothing deals is the move. Then head to our massive list of the best Prime Day deals for everything else worth scooping up.
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Insignia Fire TV 32″ F20 Series
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Our Favorite Prime Day TV Deals
The Best Small TV Deal: Insignia Fire TV 32″ F20 Series, $130 $70
The Best Prime Day Deal on a 65″ TV: Insignia Fire TV 65″ QF Series LED 4K UHD QLED, $500 $300
The Best Prime Day Deal on an 85″ TV: Hisense 85″ Class QD7 Series Mini-LED 4K UHD Smart Fire TV, $1,300 $900
The Best Prime Day Deal on The Frame: Samsung The Frame 75″, $3,200 $2,700
The Best OLED TV Deal: LG 65-Inch Class OLED evo AI 4K C5 Series Smart TV, $2,697 $1,697
In This Guide
Best 32- to 49-Inch TV Deals
Samsung
32-Inch Class QLED 4K Q60D Series Quantum HDR Smart TV
This TV may be small, but it packs a huge punch. It features a brilliant QLED display and 4K resolution, allowing you to watch your favorite Blu-rays or play high-res video games without missing a single detail.
Samsung
40-Inch Class Full HD F6000 Smart TV
This simple smart TV comes in 32- or 40- inch sizes and both are under $200. It’s rare to find that pricing from such a reputable brand, so we say go for it.
Hisense
40-Inch Class A4 Series FHD 1080p Smart Fire TV
With a slim bezel design and built-in Amazon Alexa, this TV is a functional work of art.
Amazon
Fire TV 32″ 2-Series HD 720p
An incredibly affordable TV to begin with, this 32-inch Amazon Fire TV is an even crazier deal at just $110. It has Alexa built in and is Dolby Digital ready.
Amazon
Fire TV 40″ 2-Series HD 1080p
Similar to the 32″ version, this TV is a great deal to begin with. But it’s even better considering you can stream in 1080p HD, which you cannot do with the smaller model.
Insignia
Fire TV 32″ F20 Series
A TV under a hundred bucks? In this economy? This isn’t anything to write home about, but it has everything you need to stream your favorite episodes of The Bear over and over again.
Best 50- to 59-Inch TV Deals
LG
55-Inch Class OLED evo AI 4K G5 Series Smart TV
This TV from LG has it all: OLED display, 4K resolution, up to a 165Hz refresh rate for smooth viewing, and Dolby Vision and Dolby Atmos.
Samsung
55-Inch Class QLED Q7F Series Samsung Vision AI Smart TV
A quality TV doesn’t have to break the bank. This one has an impressive QLED display and built-in Samsung TV, which gives you 2,700+ free channels and all the streaming apps you could ever want.
TCL
55-Inch Class QM6K Series QD-Mini LED 4K UHD Google Smart TV
Superior contrast, rich color, and ultra-smooth motion are just a few of the features you’re getting with this high-quality TV. Not only that, but AI-powered processing analyzes and upscales picture on the go—no manual adjustments needed.
Hisense
55″ QLED 4K UHD Smart Fire TV
TVs have come a long way: Case in point, this 55-incher with a built-in AI 4K Upscaler that uses machine learning models to enhance low-resolution content to near 4K quality. Plus, the QLED Color makes for unbeatably vivid imagery.
Amazon
Four TV 50 “4-Series 4K UHD Smart TV
Amazon’s own branded TVs are actually incredibly highly rated. This one doesn’t have any bells and whistles, but it’s big, bright, and has all the apps.
TCL
iFFalcon 55-inch Mural TV
The Mural TV from iFFalcon (a sub-brand of TCL) is for folks who don’t want everyone to know they love their TV. When you aren’t watching, throw some art up on the screen and the TV immediately blends in with your gallery wall.
TCL
Fire TV 55″
This 55-inch TV is well spec’d for the price, featuring built-in Fire TV (of course), a bright LED display, 4K resolution, and is compatible with Dolby Atmos Audio streaming.
Insignia
Fire TV 65″ QF Series LED 4K UHD QLED
If you’re starting to realize you need a better TV than the hand-me-down you snagged after college, this is a great place to start. It has all of the streaming possibilities built in and it has a bright QLED display for top-tier viewing.
Best 60- to 85-Inch TV Deals
Amazon
Fire TV 65″ Omni Mini-LED Series
For an elevated Amazon TV experience, this is the one you want. It has Omni Mini-LED color that is crisp and bright, Dolby Vision IQ, and gaming modes.
Hisense
85″ Class QD7 Series Mini-LED 4K UHD Smart Fire TV
This TV has crazy value thanks to incredible brightness, QLED color, video game modes, and Dolby vision and sound built in.
Samsung
The Frame 75″
If we’re talking TVs, we’d be remiss to not mention Samsung. The 75″ Frame Pro will change your house the second it’s installed, giving you both a mega screen for watching TV and a canvas to display your favorite art; the best of both worlds
LG
65-Inch Class OLED evo AI 4K C5 Series Smart TV
This is the real deal. The 65-inch LG TV has a bright screen that shows you every bit of what you’re watching, from the deepest blacks to the crispest colors.
Prime Day TV Deals FAQ
What are the best Prime Day TV deals for budget shoppers?
If you’re on a budget, there are a ton of TV deals you can shop during Prime Day. We found a handful of smart TVs on sale for under $200 from brands like Hisense, Insignia, and Amazon, including an Amazon Fire TV made by Insignia that is only $70. If you’re not on a completely shoestring budget, you can find TVs as big as 65 inches for just $300, like this one.
Do competitors like Walmart or Amazon have better deals?
When TVs go on sale, they are generally on sale on every major site, which includes Walmart and Amazon. However, the real draw for Prime Day is the Amazon Fire TVs, which you can’t buy anywhere but Amazon. Many are on sale for hundreds of dollars off the usual price and have all of the streaming capabilities you need along with great display and sound options.
Which TV brands are on sale during Prime Day?
So far, we’ve seen discounts on Amazon’s own branded Fire TVs, Insignia, Hisense, TCL, iFfalcon, Samsung, LG, and more. There are always a ton of TVs on sale during Prime Day, with a primary focus on Amazon Fire TVs, which can either be made by Amazon themselves or by other brands.
Are Prime Day TV deals better than Black Friday?
Black Friday has historically been the best time to buy a discounted TV. While that is still generally true, Amazon has made Prime Day the next best opportunity to buy a new TV at a great price, especially if you’re willing to buy an Amazon-branded TV or a TV with Amazon Fire TV built in.
How long do Prime Day deals last?
For as long as we can remember, Prime Day has been a two-day event. Not this year. In 2025, you’ll have four full days to shop for deals. The deals will begin on July 8 and be live through July 11.
Do I need a membership to shop Prime Day?
Bad news on that front: You definitely need a Prime membership to avail yourself of the deals. (They get us all in the end, huh?) If you made it this far without signing up 1) Kudos! 2) Where do you panic-order your toilet paper? 3) You’ll probably be okay without a membership going forward. If you’re desperate to get in on the Prime Day cologne deals, you can sign up for a 30-day free trial here.
What are the best streaming stick deals?
Already have a TV and don’t think you need a fancy “smart” TV? Try a streaming stick. By plugging in one of these sleek devices, you can have access to all of your favorite streaming services, and the best part is, you can take these with you while you travel so you can still catch your favorite streaming series when you’re abroad. We’ve seen the Roku Ultra down to $69 (from $99) and the Fire Cube down to $90 (from $140).