Last Updated 7/8/2025 at 4:00 p.m. ET: The Prime Day cologne deals couldn’t have arrived at a better time. Summer, as any sweaty menswear nerd worth his weight in selvedge denim will tell you, is notoriously tricky to dress for. Fragrance takes on a new degree of importance when you’re wearing a simple tee and jeans, and forces outside of your control (read: uh, the weather) are conspiring to render you a limp, soggy mess. So the fact that Amazon chose right now to drop prices on its entire assortment of EDPs is either pure kismet, or the initiative of a newly-married Jeff Bezos, who probably realized one hour into his extravagant Venice nuptials that his guests, well, reek.
Didn’t get the invite? Don’t sweat it—these fragrance deals are far from a mere consolation prize. For the next four days—yes, Prime Day is more like Prime Week this year—the Everything Store is slashing prices on a terrific-smelling roster of scents, including perennial best-sellers from big-name luxury players like Armani, Calvin Klein, Hermès, and more. To help you waltz out of its aisles smelling a little better than you did when you entered ’em, we rounded up our absolute favorites immediately below. Mazels to all involved.
Looking for more? If you’re trying to level up your wardrobe, our guide to the best Prime Day clothing deals is the move. Then head to our massive list of the best Prime Day deals for everything else worth scooping up.
Calvin Klein CK One Eau De Toilette
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Polo Ralph Lauren Polo Green Eau de Toilette
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Hermes Terre d’Hermes Intense Water Fativating Floor Water
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5 of Our Favorite Prime Day Cologne Deals
Calvin Klein
CK One Eau De Toilette
CK One, the now-canonical ‘90s-era unisex scent, was always going to be a hit. Its remarkable run—and endlessly huffable mix of musk, lemon, and jasmine—has spawned a generation of copycats, but the original formula still sets the standard.
Polo Ralph Lauren
Green Polo Toilet
Polo Ralph Lauren Green was one of the brand’s first fragrances—and the one that really started it all. With pine, leather, tobacco, and patchouli, it’s a bold, woodsy classic that still hits.
Giorgio Armani
Aqua di gio toilet water spray
When Acqua di Gio dropped in the late ’90s, it helped cement Armani as a global emissary of high-flying Italian vibes. Three decades later, it hasn’t lost an ounce of its luster—bright citrus up front, with a soft, subtle finish that never fails to elicit approving sniffs at the office.
Hermes
Terre d’Hermes Intense Water Fativating Floor Water
Even sans discount, it’s hard to resist the allure of Terre D’Hermes, a landmark scent blessed by the first name in age-old French craftsmanship. It’s a reliable, invigorating, head-turning masculine scent that’s perfect for all scenarios and seasons.
Issey Miyake
Issey water for men toilet
L’eau D’Issey is fresh, crisp, lightly spicy, and one of our all-time favorite classic colognes for those reasons. But most importantly: Right now, it’s a damn steal.
Polo Ralph Lauren
Polo Black Eau De Toilette
Polo’s broodiest scent kicks off with an edgy sweetness that’s layered with spice (sage) and musk (patchouli, sandalwood). Looking for a dose of first-date mystery after DMing with your crush for weeks? This is the bottle to reach for.
Calvin Klein
Eternity Eau de Toilette
Like CK One, Eternity was a smash the moment it hit stores in the late ’80s. Unlike it’s younger sibling, though, Eternity skews decidedly masculine, a fresh and woody formula invigorated with notes of sage, cedarwood, and amber.
David Beckham
Aromatic Greens Water Perfume
A few years ago years ago, David Beckham brought his line of affordable colognes stateside—and, as expected, they caused a bit of a ruckus. Aromatic Greens blends apple, wood, and lemon in a luxe, polished formula that skews more Becks at Wimbledon than, uh, anywhere else. Frankly, if you don’t want to smell like this guy, we might have bigger problems to contend with.
Azzaro
The Most Wanted Eau De Parfum
Azzaro’s signature scent is bold, long-lasting, and built to turn heads. With spicy cardamom, sweet toffee, and warm amber wood, it doesn’t fade quietly. Go easy if you’re office-bound—but if it’s date night, blast those pulse points and swagger on undeterred.
Polo Ralph Lauren
Polo Red Water Toilette
As its name suggests, the heart of Polo Red’s winning formula is ruby-red grapefruit, with saffron and cedarwood adding warmth to the citric spice.
Amazon Prime Day Cologne Deals FAQ
What are the best cologne brands on Amazon?
Amazon stocks plenty of heavy-hitters—Gucci, Prada, Ralph Lauren—as well as a few newer names that may catch you by surprise. Just steer clear of third-party sellers when you can, and stick to Amazon or the brand’s official storefront. Before you buy, it’s worth skimming reviews on Fragrantica for a second opinion from folks who know their way around a bottle.
How long do Prime Day deals last?
For as long as we can remember, Prime Day has been a two-day event. Not this year. In 2025, you’ll have four full days to shop the breadth of Amazon’s discounts, which begin the morning of July 8 and end the evening of July 11.
Do I need a membership to shop Prime Day?
Bad news on that front: You definitely need a Prime membership to avail yourself of the deals. (They get us all in the end, huh?) If you made it this far without signing up 1) Kudos! 2) Where do you panic-order your toilet paper? 3) You’ll probably be okay without a membership going forward. If you’re desperate to get in on the Prime Day cologne deals, you can sign up for a 30-day free trial here.
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