
The best Prime Day watch deals leave nothing to chance. Most months of the year, finding a GQ-approved watch on Amazon requires a bit of keyword finesse, a nose for bargains, and a lot of patience for sifting through pages of sketchy dupes. On Prime Day, though, the process is a little different. You still need to know what you’re looking for, but with the clock ticking down, the pressure to find your timepiece of choice on a once-a-year markdown gets more intense with each passing hour. Fortunately for anyone looking for the best ticker deals, we’ve done the legwork for you, and assembled a lineup of our all-time favorites.
From sleek chronographs to classic G-Shocks to burly divers, there’s something here for pretty much any wrist and occasion, all of which can be had for significantly less than full-price. Better still, without the hassle of wandering through Amazon’s endless virtual aisles to contend with, you’ll have more than enough time to find a bargain pack of a zillion white tees or a laughably cheap air fryer.
Looking for more? If you’re trying to level up your wardrobe, our guide to the best Prime Day clothing deals is the move. Then head to our massive list of the best Prime Day deals for everything else worth scooping up.
Our Favorite Prime Day Watch Deals
Seiko Sports SSK005 Watch
The humble Seiko 5 Sports has comfortably held onto a top spot on pretty much every “best watches under $500 list” for years now. While it’s available in more flavors than Jelly Belly, this version stands out from the pack thanks to the addition of a GMT hand that can be set to display another time zone, making it a first-rate travel accessory, too.
Timex Marlin Chronograph Watch
Alongside trucker jackets, tie-dye tees, and huaraches, motorsports watches were among the greatest style hits of the late 1960s. This one captures all of the essential features of the genre, from the racing green dial and rally strap to the stopwatch function and tachymeter bezel.
Citizen Garrison Super Titanium Watch
By our calculations, if a titanium watch is good, then a Super Titanium watch ought to be several orders of magnitude better. However the math works out, it’s hard to argue with the no-nonsense looks and ethereal lightness of this one, to say nothing of the deeply discounted price.
Seiko Essentials Watch
The difference between an affordable homage and a shameless dupe is often a matter of knowing it when you see it, and there are plenty of both to be found on a scroll through Amazon’s watch marketplace. In the case of this Tank-style Seiko, which is as handsome as it is affordable (even more so if you catch it on sale), we’re prepared to rule on the side of the former.
Bulova Lunar Pilot Chronograph Watch
One of the many highlights of Bulova’s 150-year history is its longstanding association with the space program, from the pre-NASA days through the Apollo era. Apollo 15 Astronaut Dave Scott wore a Bulova chronograph not unlike this one during his 1971 moonwalk, an association that gives the Lunar Pilot more than its share of street cred among the Cape Canaveral cognoscenti.
G-Shock DW9052 Watch
If you don’t already own a G-Shock, there are plenty of good reasons to get one, from iconic looks to apocalypse-proof ruggedness to a mind-bogglingly diverse array of colors and styles. If, however, you need one more reason, check out the price of this Y2K-era DW9052.
Orient Bambino Watch
Finding a nice watch for under $200 can be a challenge, especially if said watch needs to look good with a suit. Unless, of course, you’re familiar with Orient’s Bambino lineup, which combines the sleek looks of an archetypal dress watch with an automatic movement at a double-take-worthy price.
Tissot PRX Digital Watch
As anyone who has spent time on r/watches in the last few years knows, the Tissot PRX is a watch with more than its share of fans. Given the near-universal appeal of the PRX’s peak-1970s style, it’s not much of a surprise that it looks just as sharp with a digital display as it does with an analog dial.
Seiko Presage Watch
A subtle-yet-sumptuous dial texture is the hallmark of many four-and five-figure watches (particularly those made by Seiko’s high-end cousin, Grand Seiko). This ticker, however, offers a similar vibe at a much more accessible price, with a dial that mimics the color and texture of paving stones in a Japanese garden.
Movado Museum Watch
For everyone who doesn’t have a Warhol or Lichtenstein on their wall (which is 99% of us), the Movado Museum Classic makes for a much more affordable alternative. Not only is its minimalist design on par with some of modern art’s greatest hits, an early version of this watch sits right alongside those legends in the MoMA’s permanent collection.
Apple Watch Series 10
There’s no shortage of reasons Cupertino’s inaugural foray into the watch space made its counterparts in Geneva real nervous, and the Series 10—Apple’s 2024 update to its smash-hit wearable—boasts all of them. There’s only one watch that helps you tap out a slapdash text, monitor your REM cycle, and clear out your inbox at the same time, and it’s on a pinch-me sale right now.
Amazon Prime Day Watch Deals FAQ
What are the best watch brands on Amazon?
Amazon boasts a surprisingly impressive array of watches. On the affordable side of the spectrum, keep an eye out for watches from Casio, Timex, and Seiko. Got a couple more dollars to spend? Double-check inventory on tickers from Bulova, Citizen, Skagen, and TAG Heuer.
Do I need a membership to shop Prime Day?
Bad news on that front: You definitely need a Prime membership to avail yourself of the deals. (They get us all in the end, huh?) If you made it this far without signing up 1) Kudos! 2) Where do you panic-order your toilet paper? 3) You’ll probably be okay without a membership going forward. If you’re desperate to get in on the Prime Day cologne deals, you can sign up for a 30-day free trial here.
How long do Prime Day deals last?
For as long as we can remember, Prime Day has been a two-day event. Not this year. In 2025, you’ll have four full days to shop the breadth of Amazon’s discounts, which begin the morning of July 8 and end the evening of July 11.