Last Updated 7/12/2025 at 11:30 a.m. ET: Prime Day may be over, but the deals haven’t fully clocked out. A full grip of markdowns—on everything from Apple gear to grooming staples to genuinely great menswear—are still very much alive. So if you missed the main event, don’t sweat it: you’ve still got time to snag some of the best discounts Amazon had on offer.
The GQ Recommends crew spent the week combing through the Everything Store so you didn’t have to, and we’re keeping tabs on the best of what’s still in stock. And if you’re looking to just upgrade your wardrobe, make checking our coverage on the best Prime Day clothing deals your next move.
Calvin Klein Cotton Stretch Boxer Briefs (3-Pack)
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Hermès Terre D’Hermes Eau Intense Vetiver Eau De Parfum
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Our Favorite Prime Day Deals
- The Iconic Undies: Calvin Klein 3-Pack Cotton Stretch Boxer Brief,
$48$24 (47% off) - The Original Blue Jean: Levi’s 501 Original Fit Jeans,
$80$55 (30% off) - The Cupertino Special: Apple AirPods Pro 2,
$250$150 (40% off) - The OG Polo: Lacoste Classic Long Sleeve Pique Polo,
$125$82 (34% off) - The On-the-Go Groomer: Philips Norelco OneBlade 360,
$50$37 (24% off) - The Tank-Style Ticker: Seiko Essentials Rectangular Watch,
$215$170 (20% off) - The Pinching-Pennies Loafer: Cole Haan Pinch Penny Loafer
$168$129 (23% off) - The Summer Tank: Hanes Cotton Tank Undershirts (6-Pack),
$19$13 (30% off) - The (New New) MacBook: Macbook Air 13-inch,
$1,099$849 (15% off) - The Subtle Designer Fragrance: Hermes Terre d’Hermes Eau Intense Vetiver Eau de Parfum,
$152$82 (46% off)
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Prime Day 2025 FAQ
What is Amazon Prime Day?
Amazon Prime Day is the retailer’s annual blowout sale. It typically happens across two days in the summer, but this year, it’ll last four days, between July 8 and 11. and features deals across every category you can imagine, from menswear basics and home goods, to kitchen appliances and electronics. The deals rival that of Black Friday and Cyber Monday, and access to Prime Day is perhaps the best perks of having a Prime membership.
What are the best things to buy on Prime Day?
After years of covering Prime Day, our best piece of advice is this: focus on the items you’ve already had your eye on. With so many deals coming at you at once, it’s easy to get sidetracked and start filling your cart with things you never planned to buy. The smartest approach is to stay the course and keep the ol’ noggin clear of impulse buys.
Historically, Amazon-branded products see the biggest discounts. That includes smart home devices like Echo speakers and Ring doorbells; streaming devices like Fire TV sticks; and everyday tech like Kindles and Eero mesh Wi-Fi systems. Generally speaking, if you’ve been meaning to upgrade your tech setup, now’s the time to do it. Think Apple devices, headphones, smart speakers—Prime Day tends to deliver solid value in that department.
On the men’s clothing front, the best deals usually land on everyday staples. It’s a good moment to restock on essentials like underwear, socks, and workout basics. You’ll also find solid grooming deals, especially on multi-groomers and electric razors from some of our favorite house-tested brands like Philips Norelco and Braun.
Here are a few of the best deals we spotted during last year’s Prime Day to give you a sense of what to expect—and what to potentially jump on:
How long do the deals last?
In the past, Prime Day started on a Tuesday and ended at midnight the day after (with a handful of straggler deals staying live even after that), but this year, it’ll start Tuesday, July 8, and end on Friday, July 11. Deals are released throughout the day, including Lightning Deals, which run only for a limited time or until stock sells out. In addition to many deals rolling over into day two, expect a new set of deals to land every day until the event wraps up.
Do Prime Day deals change each day?
Yep, Prime Day deals definitely change each day, and sometimes even by the hour. Amazon rotates in new discounts each day across all categories (tech, clothing, home, you name it), so what’s here today might be gone tomorrow. Some deals only last 24 hours, and others sell out with a quickness. If you see something you like, it’s probably smart to grab it before it’s gone.
Do you need to be a Prime member to shop Amazon Prime Day?
Amazon Prime Day is reserved only for Prime members. In addition to free two-day shipping and same-day delivery, access to the two-day event is perhaps the best benefit of a Prime membership.
Word to the wise: If you’re not yet a Prime member, you can sign up for a free 30-day trial, which will give you access to the event. After Prime Day, there’s nothing stopping you from canceling your membership.
Are things actually cheaper on Prime Day?
A lot of things are cheaper on Prime Day—some at their lowest price all year, and a few at their lowest ever. But not every deal’s a no-brainer. Some discounts are minor, and occasionally, something was cheaper earlier in the year. To double-check, try CamelCamelCamel. It’s a price-tracking site that shows an item’s full Amazon price history, so you can see if today’s deal is actually a deal, or just looks like one. At the end of the day, though, a “good deal” is relative—if you need it now, it’s worth it; if you can wait, maybe wait.
Do other retailers participate in Prime Day?
Over the years, Prime Day has gotten so popular that it has forced the hand of many other retailers, and there are many competing sales—many of them with the same products available during Prime Day—to shop if you’re not a Prime member. And of course, there are many menswear deals worth scooping up now that are not on Amazon.
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